Notes - Who Why How Marketing

Unleash your Edge: Dominate your Market by Storytelling

Unleash your Edge – Dominate the Market with Storytelling Value-Driven Storytelling: The Secret Weapon for Startups and SMEs Author: Lindsey Wilson As a marketing consultant for startups and a SME marketing consultant in the UK, I’ve implemented compelling and engaging storytelling that powers business growth. In today’s

What’s Going on with Google?

What’s going on with Google? Author: Lindsey Wilson Something’s happening with Google and it’s not clear what it means for organic search and, conversely, for paid ads. But it’s pretty obvious that Google is running the show moving forward. This isn’t news as most

Lead Magnets in the Age of AI: Are They Dead Yet?

Lead Magnets in the Age of AI Are they dead yet? For years, brands have relied on the lead magnet – the free eBooks, templates and webinars offered in exchange for contact details. For some, it’s the cornerstone of their B2B lead generation strategy.

How to Create a Brand Strategy

How to Create a Brand Strategy… …That Actually Works How to create a brand strategy that works – go beyond design and build clarity, consistency, and connection with your audience. When companies talk about branding, they often leap straight to the visuals: the logo,

Tailored, Targeted PR

Tailored Targeted PR Author: Lindsey Wilson Need PR? Who Why How offers tailored, targeted PR services with personalised press releases and curated media lists. When sending out a press release, is there really only one way to do it? Draft a list and press

Why PR is the long game, not the one-off

PR is a long game Sometimes you strike it lucky with your first press release. Sometimes, things go viral. But you have to be in it to win it and that’s true of all PR. Public relations is all about building relationships with people

Work Experience at Who Why How

From Bounty to Mounty Hi, my name is Oli and I’ve been doing work experience with Who Why How for the last week. During my week with Who Why How, I have undertaken different marketing and communications tasks, including email campaigns, social media and

Social Broadcasting – The Power of Communication

This isn’t a normal blog. It’s not a long way round to explain how marketing can work for you. This is a short note on the power of communication and why social media has a place in this world. Social broadcasting is inextricably linked

Living La Vida Vegan with Cake Cult London

Amplifying London’s hottest Vegan Cake Cult We first met Cake Cult London in the months before the first lockdown in 2020 – even though we had no idea what was coming. We were bowled over by owner/operator, Chanel, and her passion and love for

Marketing Beyond Facebook – or what to do when the lights go out

Marketing Beyond Facebook Facebook has become a behemoth of marketing. Bit by bit, it has permeated brands and businesses in a way that we hadn’t totally appreciated – until the lights went out at Facebook HQ at the start of October 2021. Suddenly, massive