About Us

Who Why How is a marketing and communications consultancy with hubs in Surrey and Scotland. We aren’t prescriptive about our solutions – we tailor our outcomes to your needs.

Small marketing budget? Great, let’s make it work as hard as possible.

Know what you want to say, but can’t put it into words? Leave it to us.

Daunted by a post-Covid world? We’ll create your new roadmap, navigating a way forward.

We keep an open mind when it comes to generating creative solutions and have a ‘why not’ attitude. We embrace potentiality!

With a measured balance of data-driven thinking and an holistic approach to the outcomes, our purpose is to drive your business growth.

Know what you need or just want to chat through your options? Say ‘Hello’ to Who Why How.


The Team

Neil Wilson - Strategy and Implementation

Neil is a strategy specialist, but he also inherently understands how to make sure it will work. With years of both public and private sector experience, Neil is an expert in stakeholder management. He works to bring all parties to a common launchpad before the strategy is implemented, creating the right environment for success.

Neil is driven by a love of what he does – whether that be delivering a communications plan for a future-facing online education platform, developing the brand for an international life sciences hub or collaborating with MTV. With a good eye for design and imagery, Neil dovetails the creative elements seamlessly with the facts and figures.

Lindsey Wilson – Horizon Scanning and Words

With years of experience in market research, Lindsey will have one eye on the data and one eye on the horizon to see how those facts might play out. Lindsey needs to know what’s happening and why. She questions and creates powerful outcomes with the answers that she gets. She looks at audiences and target markets. She thinks about their drivers and motivations. She understands their pain points and what you will do to solve them.

Lindsey appreciates people and she loves to talk to them, whether it’s on social media or through web content or the pages of a book. Also a copywriter and ghostwriter, Lindsey’s work is published in eBooks and on websites all over the planet.

When you work with Who Why How, you will have access across the team. We believe that there is strength in numbers. We work smart, pool knowledge and experience and generate purposeful client outcomes.

We work across the following sectors:

  • Travel and Tourism
  • Technology, Sustainability and the Circular Economy
  • Food And Drink
  • Technology
  • Education – Universities, Colleges, Schools and Tutoring
  • Local Government
  • Young People and Children
  • Sport and Wellbeing

What we do for you

We’ll do as much or as little as you need us to do, but we’ll also advise you on what we think you should be doing; where we think you could be going and how we know you could be growing. We build our fully integrated marketing and communications strategies and plans from the ground up, making sure that your messaging is saying exactly what it should be, at the right time and in all the right places.